Work with Jesse

As a writer and communications strategist, I aim to inform and inspire.

I take a research-backed and design-based approach to my work, which begins with a thorough understanding of the audience, subject matter, critical information to be shared, and the overall intent or call-to-action. Through open collaboration, landscape surveys, artistic expression, and what author, ecologist, and conservationist J. Drew Lanham calls the ‘head-to-heart connection’ - a merger of fact and emotion - efficient and effective communications are created for print, web, email, or in-person presentations.

My passions and areas of expertise are fly fishing, outdoor pursuits, and environmental conservation topics. I keep a thesaurus and steady supply of reggae at-hand and plan for ample time on the water to fuel the creative process.

See below for potential collaborations. I’d love to chat about your idea or story and share some ideas of my own. Please reach out.

Writing Services

  • The brands, organizations, and causes we have the strongest connections with are those whose products perform the best and whose stories resonate the deepest. A well-crafted story not only activates and educates, it also forges a personal bond. I help craft the narratives that magnify your efforts. Possible pieces include:

    • Explorations, discoveries & developments
    • Personal profiles
    • Conservation spotlights
    • Historical summaries

  • Every worthy brand and product requires clear, concise, and compelling copywriting (and some alliteration) across all media channels. The task is to translate points of differentiation, key features and benefits while maintaining brand voice and authenticity. By the end, the reader should be energized to engage more.

    • Brand history & evolution
    • New product descriptions
    • Headlines & one-liners
    • Elevator & sales pitches

  • A great product will never launch without a clear definition of what it is, what it is not, and what problems it solves. No matter the project - be it tackle, apparel, an event, or a piece of writing - a proper foundation is necessary. These are living documents that evolve until the product is released to the wild. Components include:

    • Conceptualization
    • Overview & details
    • Competitive analysis
    • Raison d’etre

  • Working together, we craft clear mission and vision statements that avoid the following:

    - Alice: Would you tell me, please, which way I ought to go from here?
    - The Cheshire Cat: That depends a good deal on where you want to get to.
    - Alice: I don't much care where.
    - The Cheshire Cat: Then it doesn't much matter which way you go.

Currently available for freelance assignments.

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